At a Glance
What You’ll Learn:
- Explore buyer behavior, digital marketing, global marketing, marketing analytics, market research, promotions, sales, and services marketing
- Immerse yourself in real-world learning experiences in the classroom with leading companies
What You’ll Do:
- Conduct consumer and marketing research in our Marketing Behavioral Research Lab
- Work as consultants to real-world clients, presenting competitive analysis and market research-supported proposals to expand markets
Where You’ll Go:
- Top businesses, government agencies, and nonprofit organizations in a variety of fields
- Prestigious graduate schools like North Carolina State University and the University of San Diego
Program Highlights
Bryant’s Marketing program equips you with a solid foundation in both the analytical and creative aspects of marketing, giving you a deeper understanding of how marketing plays a role in the strategic planning and growth of organizations. Through your coursework in our high-tech marketing labs, you’ll develop essential skills such as consumer behavior analysis, brand management, and how to conduct market research. Gain critical hands-on experience through internships and corporate partnerships, working with real clients to develop your expertise and professional credentials.
Our graduates are prepared for dynamic careers in specialized areas such as advertising, public relations, sales, marketing research, and strategic management — working in a variety of fields for global corporations, government agencies, and nonprofit organizations.
Sample Courses
Our curriculum consists of engaging coursework that’s designed to prepare you for your future career. Just a few sample courses include:
Consumer Behavior
MKT 311
Marketing Research
MKT 312
Marketing Policy and Problems
MKT 412
Services Marketing
MKT 380
Retail Management
MKT 360
Marketing Analytics
MKT 461
Sales Management
MKT 463
Where Our Students Go
Our graduates go on to major corporations and prestigious graduate programs, including:
- Buzzfeed
- CBS Radio
- Dana-Farber Cancer Institute
- Dell EMC
- Disney
- Fidelity
- Merrill Lynch
- Michael Kors
- Puma