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A Bryant student speaks to a group of people.
A Bryant student speaks to a group of people.

Sales

Gain in-demand sales skills, rooted in theory and real-world experience, through this dynamic minor in the Marketing Department. 

At a Glance

What You’ll Learn:

  • How to identify customer needs and provide value
  • Core concepts of the selling process to drive business goals

What You’ll Do:

  • Engage in experiential learning through in-class sales competitions, professional networking, and feedback sessions to perfect your skills.

Where You’ll Go:

  • Major corporations, government agencies, and nonprofit organizations
  • Top graduate programs to advance your career preparation

Program Highlights

 

Bryant’s minor in Sales is designed to give you both a theoretical background and applied experience in the field of sales. A well-educated and trained professional sales force is critical to a business’s ability to provide value to their customers and effectively satisfy consumer needs. Many Bryant students — regardless of their major or chosen profession — will be involved in selling products, services, or ideas. By understanding the concepts of the selling process and developing your skills, you can effectively apply your knowledge in your area of study for a more successful career.

Sample Courses

Our curriculum consists of engaging coursework that’s designed to prepare you for your future career. Just a few sample courses include: 

Personal Selling MKT 363
Marketing Internship MKT 391
Sales Management MKT 463
Consumer Behavior MKT 311
New Product Development MKT 382
Small Group Communication COM 367
Persuasion and Social Influence COM 470
Power and Influence MGT 463
Psychology of Personality PSY353

Hauck Sales Performance Lab

The Frank ’81 and Marion ’81 Hauck Sales Performance Lab serves as the epicenter of sales initiatives at Â鶹ӰÒô. Gain hands-on sales experience in the lab and graduate ready to apply your top-notch skills in your career. 

Â鶹ӰÒô Professor Stefanie Boyer points to a graph inside the Frank '81 and Marion '81 Hauck Sales Performance Lab.
The Business Entrepreneurship Leadership Center at Â鶹ӰÒô.
Â鶹ӰÒô Professor Stefanie Boyer teaches students inside the Frank '81 and Marion '81 Hauck Sales Performance Lab.
A student gives her sales pitch during the Northeast Intercollegiate Sales Competition at Â鶹ӰÒô.
Â鶹ӰÒô Professor Stefanie Boyer addresses the crowd during the Northeast Intercollegiate Sales Competition.
Three judges give a thumbs up during the Northeast Intercollegiate Sales Competition at Â鶹ӰÒô.

Northeast Intercollegiate Sales Competition

The Northeast Intercollegiate Sales Competition (NISC), helmed by Professor Stefanie Boyer, is an annual two-day event that offers employers and college students multiple opportunities to engage through networking, a tournament-style sales competition, individualized feedback and coaching, and skill and leadership building sessions. Since its inception, NISC has annually welcomed hundreds of student competitors and their coaches from across the U.S. and Canada to the Bryant campus.