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Professor of Marketing
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Dr. Stefanie Boyer, Professor of Marketing at 鶹Ӱ, is the Co-Founder of RNMKRS, a virtual platform for training and assessing sales talent. She is Executive Director of the Northeast Intercollegiate Sales Competition, linking organizations with top talent, and is the recipient of the prestigious American Marketing Association Sales Educator of the Year Award. Stefanie coauthored The Little Black Book of Social Media, Strategies to Ignite Your Business, Influencer, and Professional Brand. She brings unique and valuable experience to the classroom and to organizations that want to build their client base.
Since 2003, Dr. Boyer has held various roles in training and developing sales professionals working in sales and preparing to go into sales. Her expertise leverages self-directed learning philosophies to help organizations get more out of their training resources. What does that mean? Your team will learn more effectively and efficiently and you will see an improvement in performance when you use this approach. Dr. Boyer uses an adaptability approach to training teams to shorten their decision making cycle and capitalize on revenue opportunities.
Dr. Boyer created a sales movement at 鶹Ӱ with a sales minor, various sales competitions and events, a vibrant sales team and mentorship programs. She strives to bring together the brightest sales students and leading sales organizations in the northeast and expanding around the country for networking, recruiting, competition and skill-building.
Dr. Boyer has won several teaching, innovation, research and service awards over the years in the sales field.
You can find more information about her research and the training she does in the following outlets: Wall Street Journal, Sales Education Foundation Annual Magazine, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Selling, International Journal of Education, Journal of Marketing Analytics, Journal of Self-Directed Learning, Marketing Management Journal, Journal of Marketing Channels, Journal of Business to Business Marketing, Journal of Managerial Issues, Journal of Marketing Education, Journal for Advancement of Marketing Education, Academy of Marketing Studies Journal, International Journal of Sales, Marketing and Retailing, and the Journal of Research and Interactive Marketing, among others. B.A., M.B.A., Ph.D. University of South Florida.
View her publications on Research Gate here:
Ph D, University of South Florida
Edmondson, D. R.,Boyer, S., Examining the Boundary Spanning Role Through a Meta-Analytic Review of Perceived Supervisory Support, Journal of Business Research , 2013.
Stock, J. R.,Harmon, T.,Boyer, S., Research Opportunities in Supply Chain Management, Journal of the Academy of Marketing Science, 2010.
Rodriguez, M.,Boyer, S. L.,Fleming, D.,Cohen, S., Managing the next generation of sales, Gen Z/Millennial cusp: An exploration of grit, entrepreneurship and loyalty, Journal of Business to Business Marketing.
Rodriguez, M.,Boyer, S., Developing Tomorrow’s Global Sales Leader: Adapting to Cultural Differences Utilizing Role Play, Journal for Advancement of Marketing Education, 2019.
Bell-Lombardo, H.,Boyer, S. L.,Lombardo, J. S., Shore Distributing, Inc., Journal of Selling, 2018.
Boyer, S. L.,Rodriguez, M.,Artis, A.,Garcia, M., ASSESSING SALES TRAINING EFFECTIVENESS: WHY GOALS SETTING STRATEGY MATTERS, International Journal of Management and Human Resources, 2017.
Edmondson, D. R.,Artis, A. B.,Fleming, D.,Boyer, S., Self-directed learning: A tool for life-long learning, Journal of Marketing Education , 2013.
Boyer, S. L.,Rodriguez, M., Ethics and Entertaining in Business" A Qualitative and Quantitative International Study, International Journal of Sales, Marketing and Retailing, 2019.
Rodriguez, M.,Boyer, S.,Fleming, D., A future look at generation Z/Millennial cusp: Measuring the impact of entrepreneurship and grit on employer loyalty, Global Research Symposium for Marketing and Entrepreneurship, 2017.
Rodriguez, M.,Boyer, S. L.,Fleming, D., Are grit and entrepreneurial orientation important in sales? Empirical results of international vs. US GenZ/Millennial cusp, Academy of Marketing Science, 2017.
Rodriguez, M.,Boyer, S. L.,Fleming, D., Are grit and entrepreneurial orientation important in sales? Empirical results of international vs. US GenZ/Millennial cusp, Academy of Marketing Science, 2017.
Rodriguez, M.,Boyer, S., Sales Training’s Impact: An Exploratory Study of eLearning and Its Relationship with Sales Performance and Customer Satisfaction , National Conference of Sales Management, 2015.
Boyer, S. L.,Baker, B.,Edmondson, D. R.,Solomon, P., Word-of-mouth, traditional and covert marketing: Comparative Studies, Atlantic Marketing Association Conference., 2015.
Boyer, S., Adaptability tips for sales: How Does Improv Training Improve Success?, .
Boyer, S., Integrating Artificial Intelligence in the Sales Process: Motivating and Enhancing Performance with Gamification, Journal of Marketing.
Boyer, S., The Impact of Psychological Capital on Selling Teams, Customers and Performance, .
Boyer, S.,Attaran, S., The Little Black Book of Social Selling, TBD.
Boyer, S.,Childs, D.,Good, V., Women in Sales, The Impact Feedback Has on Well Being, .
Boyer, S.,Gilbert, J.,Tanzer, J., Cultural Conundrum: Factor Invariance and (Mis)Application of the Adaptive Selling Scale, Journal of Personal Selling and Sales Management.
Boyer, S.,Joyner, C.,Attaran, S., If You Can’t Beat Them Join Them: Social Media use in the Classroom, International Journal of Social Media and Interactive Learning, Special Issue on Collaboration.
Fleming, D. E.,Harrison, K.,Boyer, S. L., Incorporating AI Mediated Sales Training in the Curriculum, Journal of Selling.
Rodriguez, M.,Boyer, S., The role of entertaining and Hofstede's dimensions of indulgence and collectivism in international sales: US vs. French, Journal of Managerial Issues.
Boyer, S., Marketing and Sales, Sage Business Skills Collection 2, SAGE Publications, Inc., 2024.
Boyer, S., Sales Skills for Everyone, Audible, 2023.
Boyer, S.,Artis, A., 9 Ways to Develop Highly Effective Salespeople, Sentia Publishing, 2022.
Boyer, S.,Rodriguez, M., MEDDIC: Application for Internal Selling, National Conference of Sales Management, 2022.
Boyer, S., AI for Sales Training, National Confeence of Sales Management, 2021.
Boyer, S., Pandemic Pedagogy: Best Practices in Remote, Hybrid and Online Education, Amarican Marketing Association Winter Educators Conference , 2021.
Boyer, S. L., Selling with Confidence and Empathy: Utilizing Improvisation Training to Explore the Gender Gap in B2B Sales, Journal of Selling, Women in Sales Special Issue, 2020.
Gilbert, J.,Boyer, S., Selling with confidence and empathy: Utilizing improvisation training to explore the gender gap in B2B Sales, Journal of Selling, 2020.
Rodriguez, M.,Boyer, S., The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance, Journal of Marketing Analytics, 2020.
Boyer, S.,Fleming, D.,Rodriguez, M., Empirical investigation of the impact of entrepreneurial orientation and grit on salesperson turnover for Generation Z, Journal of Managerial Issues, 2020.
Attaran, S.,Boyer, S., The Little Black Book of Social Media: Strategies to Ignite your Business, Influencer and Professional Brand, Sentia Publishing, 2020.
Rodriguez, M.,Boyer, S., Artificial Intelligence and the Sales Process: How to Help Sales Students Develop an Analytics Skill Set, Global Research in Higher Education, 2020.
Boyer, S., Why you should add humor, Sales Education Foundation Annual Magazine, 2019.
Rodriguez, M.,Boyer, S., An exploratory study of sales managers' and sales professionals' perceptions of eLearning and job performance, Journal of Business-to-Business Marketing, 2017.
Boyer, S. L.,Artis, A.,Rodriguez, M.,Garcia, M. E., Assessing sales training effectiveness: Why goals setting strategy matters, International Academy of Business and Public Administration Disciplines, 2016.
Rodriguez, M.,Boyer, S., The Evolution of eLearning on the Sales Force and its Relationship to Job Performance and Customer Satisfaction , Journal of Selling, 2016.
Boyer, S., Teaching sales students to direct their own learning, Global Sales Sciences Institute, 2015.
Artis, A. B.,Solomon, P.,Fleming, D.,Boyer, S., The mediating role of self-directed learning in performance enhancement, Journal of Marketing Channels, 2014.
Artis, A.,Edmondson, D.,Boyer, S., The moderating effect of the self- directed learning measurement tool: A user’s guide, Journal of Self-Directed Learning, 2014.
Boyer, S.,Bowler, M., Selling Success: Improve with Improv, Journal of Personal Selling and Sales Management, 2014.
Besharat , A.,Dapko, J.,Boyer, S., An Investigation of Attitudes toward Email Usage in the Salesperson/Customer Dyad Context, National Conference of Sales Management, 2013.
Edmondson, D.,Artis, A.,Boyer, S., “The moderating effect of the self-directed learning measurement tool: A user’s guide”, International Self-directed learning symposium, 2013.
Artis, A. B.,Fleming, D.,Solomon, P.,Boyer, S., Improving sales performance with self-directed learning, Marketing Management Journal, 2013.
Attaran, S.,Edmondson, D. R.,Boyer, S., “Delivering Value as a Tenure Track Faculty Member: Combining the Three Pillars of Academia” , International Academy of Business and Public Administration Disciplines, 2012.
Edmondson, D. R.,Edwards, Y.,Boyer, S., Likert Scales: A Marekting Perspective, International Academy of Business and Public Administration Disciplines, 2012.
Edmondson, D. R.,Artis, A. B.,Boyer, S., Self-directed learning: A meta-analytic review of adult learning constructs, International Journal of Education Research, 2012.
Edmondson, D. R.,Artis, A. B.,Boyer, S., “Self-directed learning: A meta-analytic review of adult learning constructs”, International Academy of Business and Public Administration Disciplines, 2012.
Edmondson, D. R.,Edwards, Y.,Boyer, S., Likert Scales: A Marketing Perspective, International Journal of Business, Marketing & Decision Sciences, 2012.
Edmondson , D. R.,Boyer, S., “Applying Self-Directed Learning to Marketing Education”, Marketing Management Association Conference,, 2011.
Edmondson, D. R.,Artis, A. B.,Boyer, S., “A Meta-Analytic Review of Self-Directed Learning on Key Sales Constructs” , National Conference of Sales Management, 2011.
Stock, J. R.,, .,Boyer, S., Developing an Encompassing Definition of Supply Chain Management: A Qualitative Study, International Journal of Physical Distribution and Logistics Management, 2010.
Moshtaghi, N.,Boyer, S., "The Moderating Effect of SDL Environment on the Relationship between BPS and Performance", Academy of Marketing Science Annual Conference, 2009.
Boyer, S., “Self-Direct Learning: A New Paradigm for Salesperson Training and Development, for presentation at the Selling Excellence Institute at the Houston Conference in Selling and Sales Management, 2009.
Boyer, S., “Implications for Training and Certificate Education in Sales and Sales Management”, National Conference of Sales Management, 2009.
Rodriguez, M.,Boyer, S., Efficient Utilization of Customer Relationship Management (CRM) Technology: A Self-Directed Learning Approach, International Journal of Business Innovation and Research , 2009.
Boyer, S., Perspectives on Sales Training: Past, Present and Future, Academy of Marketing Science Annual Conference, 2008.
Edmondson, D. R.,Boyer, S., “Examining the Boundary Spanning Role , National Conference in Sales Management, 2008.
Boyer, S., Measures and Models for Salesperson Training and Development, American Marketing Association Winter Educators Conference, 2008.
Barker, B.,Boyer, S., , Academy of Marketing Science Annual Conference, 2007.
Bsrker , B.,Boyer, S., Toward the Construction of the Ideal Self: A Sexual Selection Approach, Academy of Marketing Science Annual Conference, 2007.
Edmondson, D.,Boyer, S., “Perceived Supervisory Support: A Meta Analytic Review, Academy of Marketing Science Annual Conference, 2006.
Runner-up James M. Comer Award for Best Contribution to Selling and Sales Management Theory, 2023
LinkedIn Sales Stars, 2021
Merit Award, 2021
Service Award, 2021
Best Teaching Application Award, 2021
Top 1% Coach, 2021
Top Sales School, 2021
Top Sales School, 2020
Analytics Teaching Innovation Grant, 2019
Merit Award, 2019
Top Sales School, 2019
Top Sales School, 2018
1st Place Northeast Intercollegiate Sales Competition, 2017
AMA Sales Sig Excellence in Teaching Award, 2017
Merit Award, 2017
Best Sales Innovation Teaching Method Award, 2017
Top Sales School, 2017
4th Place InternationalCollegiate Sales Competition, 2016
Top Sales School, 2016
Teaching innovation Grant - Powtoons, 2015
Top 5 Most Read Articles, 2015
Merit Award, 2015
2nd Place California State Chico Sales Competition, 2015
6th Place National Collegiate Sales Competition, 2015
Top Sales School, 2015
Creativity Fellow, 2014
Summer Research Grant, $6,000, 鶹Ӱ, 2014
Best Sales Innovation Teaching Method Award, 2014
Top Sales School, 2014
2nd place, PSE Case Competition, 2014
9th Place Sales Team NCSC, 2014
Most Downloaded Paper, JME July-December, 2013, 2013
Innovation Grant Recipient, 2013
Best Paper Award, Direct Marketing/Advertising Track, 2013
Merit Award, 2013
Teaching Award, 2013
Service Award, 2013
Top New Chapter Award, 2013
Research Award, 2012
Best Paper Award, 2010
Academy of Marketing Science
American Marketing Association
RNMKRS Faculty Alliance
Academy of Marketing Studies
National Conference of Sales Management
Professor of Marketing