Department Chair
Christopher Morse, Ph.D.
At a Glance
What You’ll Learn:
- How to analyze sports media across platforms and create engaging, targeted content tailored to different channels and audiences
- Media interaction and negotiation skills, crafting compelling press releases, managing public relations, and collaborating effectively with stakeholders
- The unique dynamics of sports organizations and best practices for seamless communication across all levels of the industry
What You’ll Do:
- Gain skills in sports media and digital media production using state-of-the-art facilities and equipment
- Apply your learning in hands-on projects and by collaborating with Bryant’s DI and club athletic teams on campus
- Cultivate leadership and negotiation skills for successful collaboration with athletes, coaches, sponsors, and key players in the sports industry
Where You’ll Go:
- Prepare for roles in sports journalism, broadcasting, public relations, and digital and social media that shape the way fans experience sports
- Step into dynamic positions such as esports promoter, marketing and events coordinator, social media manager, sports commentator, athletic director, or sports analyst
Program Highlights
Today’s multibillion-dollar sports industry is brimming with career opportunities in communication and media promotion. From collegiate athletics and professional leagues to sports journalism and athlete representation, there’s an increasing need for skilled, professional communicators who can navigate the dynamic landscape of sports and esports media. Through Bryant’s major in Sport Industries, Communication, and Promotion, you’ll build both the required knowledge and the technical expertise to lead within a competitive market.
Our program looks holistically at the sports industry so that you can better understand how to engage with various organizations and audiences. Learn the ins and outs of sports and digital media production, event planning and promotion, and public relations management. Not only will you work with Bryant’s high-tech digital media and broadcasting equipment, but you’ll also gain hands-on experience through real-world projects and by collaborating with Bryant’s DI and club teams right here on campus. You’ll also look at the organizational structures of different national and international organizations and explore the economic, legal, and societal issues that impact the industry. Our interdisciplinary curriculum — paired with a minor in the College of Business — will set you apart as an exceptional sports communicator.
Choose Your Program Track
Esports
Sports Media and Promotion
Sample Courses
Our curriculum consists of engaging coursework that’s designed to prepare you for your future career. Just a few sample courses include:
Introduction to Sports Communication
COM 206
Sports Journalism
COM 444
Sports Economics
ECO 340
Sport and the Law
LGLS 380
Exercise and Sport Psychology
PSY 481
Sociology of Sport
SOC 360
Sports Media Production
COM 344
Sports Marketing
MKT ST401
Where Our Students Go
Our graduates go on to major corporations and prestigious graduate programs, including:
- Boston Bruins
- Chicago Cubs
- DraftKings
- ESPN
- NBA
- NBC Sports
- NESN
- New England Patriots
- New Jersey Devils
- NFL
- Georgetown University
- University of Connecticut